The Norwegian modus operandi.

This is how the Norwegian salmon companies operate. Their equipment and farming technology were imported to Iceland, the CEOs were imported from Norway and the bad manners of this terrible industry too.

The world is starting to realize that salmon farming in open net pens is built on terrible suffering and death. The business needs scale and scale brings enormous numbers of parasites, diseases and high mortality of the farmed animals.

Last year 58 million salmon died in Norwegian sea pens. Three million died in pens in the fjord’s of Iceland. In both countries the mortality rate was 15 to 20 percent. This cruelty is literally written into the business model. It’s a feature, not a bug.

This has to stop. We will make it stop.